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Superpages.com iPhone App Design : Superpages.com : 2009

  • Human Factors

    Interface surgery — redesign. This Swiss Army Knife of business listing and lifestyle navigation tools puts more than 20 million U.S. businesses at your fingertips. We increased affordance through design with deep user empathy, community feedback and small sample group paper prototype testing.

  • Technology

    OS X iPhone, Photoshop, wireframe analogs and grey box wireframes, small group user testing of paper prototypes.

  • Marketing

    Superpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers throughout America. You can find the Superpages.com iPhone app in the iTunes App Store.

  • Aesthetics

    Superpages.com brand, yellow, walking fingers, well-researched iconography for visual way-finding.