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Rate Quoter Web App Design : Netpositive : 2007

  • Human Factors

    Interface surgery — redesign. Design the user experience by reducing screen junk and streamlining the presentation for faster, more efficient and less error prone entries. Architect web standards compliant, semantic and accessible markup.

  • Technology

    Photoshop, semantic and validating XHTML, CSS.

  • Marketing

    MULTICO specializes in providing insurance agents with comparative rating tools for personal lines including: preferred and non-standard auto, home, condo and renters. 

  • Aesthetics

    Simple, clean and clear typography, negative space where appropriate to define the layout grid for this business critical web application. Scrutinized iconography for visual mnemonics. An equivalence to form and function.