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Software Design

Software is too often deemed successful when the code is 98% bug-free.

Too often the technology-centered approach in the software industry falls short because the end result is not as usable as it can be. Many technology companies measure the shippability of their products by the degree to which they are bug free. The problem is that many bugs writers, testers and quality assurance departments appear only at the end of the product development cycle and they focus on technology/code issues not usability issues.

We take a different approach, we start and end with the user front and center. When we’re able, we swarm our clients QA and bug databases with not only code defects, but with usability concerns.

If you’re looking for a firm with refined aesthetic sensibilities but also a rock solid grip on usability then you’ve come to the right place. Research and usability testing are a part of every software project we take on.

Pretty Interfaces or Profitable Businesses?

You have to be honest with yourself about the type of design you’re looking to accomplish. You’ve come here for design services. What are you trying to accomplish by hiring a designer? Cool-looking "graphic stuff" or systems design, tested and usable solutions that make you money and also look fantastic. No matter what kind of mass produced product, from software and web applications to an automobile’s instrument cluster, to a shovel, we’ve come to understand that human factors is a requirement for long-lasting and profitable design solutions.

Sure, everyone likes good looking layouts, but without a rock solid understanding of human factors those pretty screens will still end up confusing your users and costing you money. You won’t get the repeat customers you deserve. We’ll create user scenarios and perform needs analysis before creating your software components so that they are easy to use and look sharp.

Usability Studies Don’t Have to Cost $50,000

Good usability practices don’t have to break your bank. In fact, they can actually save you money while increasing sales! From card sorting and paper prototypes to category agreement analysis and in house focus groups, these inexpensive user feedback processes and principles we use make software solutions elegant, easy to use, innovative and based on tested data as opposed to pure speculation and CEO whim.

Usability or Human Factors, Which is it then!?

The terms usability and human factors are interchangeable. Both terms refer to the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use. Typically, software companies will use the term "usability" while most of other product manufacturers use the term "human factors"