logo design services provided by Goldman Design

Most logos look pretty simple, but logo development is an enlightening experience that provides as much challenge for me as it does for the key client stakeholders in pinpointing the exact message they want their logo to convey.

 

 

the logo design process

1. Talk with the client about their company mission, clients/users/audience and their philosophy.
2. Generate what could be dozens black and white sketches. These sketches are presented and discussed from all appropriate points of view, and taken to outside focus groups if necessary.
3. One sketch is chosen to develop into a series of color comps that can vary within the chosen feel. Again, these sketches are presented and discussed from all appropriate points of view, and taken to outside focus groups if necessary.
4. One comp is chosen and refined further and reviewed again.
5. The final chosen color comp approved by the client then rendered in the necessary postscript file formats.
   

what I look for in great logos

• Does the look and metaphor capture the spirit of the company?
• Does the look and metaphor capture the culture of your customers?
• Is the look and metaphor unique?
• Does it look great in black and white and in color?
• Is it easily readable and identifiable on downgraded fax transmissions or other low resolution media?

about the client login feature

When we start a project I'll create a password protected site for you on goldmanDesign.com. Only you can view this site. It's the place we'll go to review your designs and documentation, download files and in general keep in tight communication about your project status and progress.