Stephen Pond Consulting logo

2003 - Designed logo and web site for this Customer Relations Management firm in Phoenix AZ.

human factors

the logo has a quick visual impact and legibility. The "mark" and the text can used independently or together thus can be used in many different applications while maintaining the branded feel.

marketing

Stephen Pond Consulting provides CRM - customer retaliations management - solutions for medium and large companies. Stephen wanted a modern simplistic feel without going avant garde. The web site has three primary goals. (1) the site builds confidence in the SPC's ability, professionalism and experience (2) the site is used to educate customers about many CRM solutions regardless if SPC is involved in the customers contracts (3) the site's client login allows customers of SPC to receive additional CRM resources and project information in a secure environment.

technology

Photoshop, Illustrator, Dreamweaver, CSS, XHTML

aeSthetics

Inspired by the flat primary shapes and symmetry of traditional Japanese art the arcs on the top and bottom represent the closing in on or capturing of customer data. The logo by itself can be a bit avant garde but when paired with a conservative serif type treatment it creates a great professional package appropriate for SPC's target audience. The web site draws from logo color schemes and brings together the bold big arcs and intersecting grids into a stretchy 1024x768 layout.

about the samples below

The first sample is the logo design. The last two samples are the web site. Web site production and printed collateral materials are in development and will launch in Fall 2004.