Refresh Skin Care

2004 - develop graphic identity for this day spa in Seattle, WA.

human factors

easy to read and feminine

marketing

many graphic treatments for spa's fall into two categories (1) elegant and "elitist" or (2) earthy and natural. The owners of Refresh wanted something more fun. With the spa industry booming as it is there is a chance for Refresh to appeal to a larger clientele with a fun aesthetic that doesn't draw conclusions on social class (earthy or elite).

technology

Illustrator and custom fonts from Emigre

aeSthetics

fun, bold and unique type face that is approachable. The client has had the polka dots with pink and brown color scheme in mind for years!

about the samples below

the first sample shows the logo, the second is the business card design. Expect to see more Refresh design as the business takes off.