The Presidents of the United States of America Web Site

2004 - design, co-develop and animate a PUSA ecard to support the release of their new CD "Love Everybody". The ecard can be viewed on a web page or downloaded and sent to anyone from the Presidentsrock.com site. The ecard includes "tell-a-friend" and "join" forms that hook up to the site's back end database and form validation code.

human factors

make it load as quickly as possible while keeping a broadband feel and high quality audio stream. Enable people to join The President's mailing list or send the ecard to friends from within the ecard (with complete email and form validation against the Presidents mySQL server rules to not allow duplicates or invalid email addresses).

marketing

create a viral marketing piece that gets people to (1) join The President's mailing list and (2) send the ecard to friends. This ecard (with title track song) was released one month before the album came out and several weeks before the CD pre-order campaign started.

technology

PHP, MySql, Apache, Photoshop, Dreamweaver, Flash, SMPro, Javascript and SoundForge.

aeSthetics

bold and gritty animation and font style with hints of sarcasm and wit. Use some visual treatments from their Aug. 2004 release "Love Everybody".

about the samples below

The first sample is the ecard. The second samples are screen shots of the web site