Microsoft PowerPoint

1999 - research and design 25 text animation effects shipped in Microsoft PowerPoint XP, lobbied successfully to PowerPoint's product unit managers that additional functionality in their animation engine is needed for PowerPoint to produce robust TV network quality animation.

human factors

created sophisticated and exciting animation effects that are subtle versus superfluous or cartoony

marketing

made PowerPoint's animation effects begin to compete with Flash or network quality effects, create effects that do not intimidate professional business users as being cartoon-like

technology

FLASH, HTML+TIME, Photoshop, Illustrator, HTML, VML, Internet Explorer's animation and interactivity runtime.

aeSthetics

Z-depth in the animations, overlap of time, treatment and position of elements, soft, elegant movements using complex motions paths and sophisticated use of exponential accelerations, previous effects had no z-depth, overlap of treatments, position and time and had little use of exponential accelerations

about the samples below

below are the prototypes of the animation effects created in Flash, final animation effects were specified in detail and coded with HTML+Time, WARNING, this page contains several dozen Flash animations and will take quite some time to download with a modem.