microsoft imp logo

1997 - create logo and identity guidelines for Microsoft's in house design team

human factors

create vibrant logo that differentiates Microsoft's IMP from other groups in the organization, logo is strong as black and white or color

marketing

the IMP managers wanted a unique logo treatment that was spread across their internal wen site and corporate business cards

technology

Illustrator, pencil

aeSthetics

bright, summery, fun with plenty of white space giving it an open feel, downplayed sans serif font treatments

about the samples below

the logo and scans of the business cards