Double Fire

2004 - Create logo and business cards for emerging Feng Shui consultancy.

human factors

clear and easy to read. Incorporate Feng Shui principles into the design and function of the card.

marketing

'Double Fire" was a very strong name to begin with. From there we had internationally known calligrapher Zuolie Deng create two Chinese fire symbols. Although both symbols mean "fire" the screened back symbol is the ancient character and the foreground image is the modern symbol. Together they symbolize the bringing together of old and new.

technology

Illustrator, multi-color offset staccato printing with embossing.

aeSthetics

bold, symmetry and full-of-life color, many aspects of the card draw from Feng Shui principles. The corners are cut to reduce dormant energy in the corners, the four elements, water, fire, wood and metal are represented by the colors, black, red, green and gold respectively. The symbol on the back is wood. The embossed logo also adds depth to the card and ads the fire shape to the back of the card. In Feng Shui, wood supports fire as represented on the back.

about the samples below

The first samples shows the logo. The second example shows the business cards.