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I started to redesign this week. The project has been in talks for months but was green lit recently. I spent this past week on full scale black and white wire frames / storyboards. They’ll be more storyboards of the user experience than abstracted flow charts. Flow charts of information architecture are too abstract and can get people agreeing on concepts that just don’t matter to end users. The current site has a ton of information, product types and a diverse audience. The redesigned site will sing with less visual fluff and more easily findable content for specific audiences. Slick visuals and pretty graphics will be the easier part, as they always are. Working the information design, writing style, extensibility and seeing the transfer of the existing content into semantic formats will be the heavy lifting.

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