Skip to the content

Error! Your browser is IE 6.0, released in 2001. It is not secure and lacks today's features.
Upgrade to a modern browser. You'll be a happier and safer surfer.

Client login for Goldman Design Close

Web Design and App Design Process

It’s our philosophy that human factors make or break the product. Despite the software industry’s continued technology-centered or CEO-centered bias we are the user’s biggest advocate. We do this in many ways, most are included in the table below. This isn’t lip service; These are real methods we use everyday. User testing doesn’t need to cost a fortune and you’ll see the RIO within weeks. Contact us and we’ll explain each method further.

goldman-design-process

Order Cost UX Process Benefits Limitations
n/a 2x cost$ $

Analytic Mining ?

  • Low cost
  • Advertising ROI
  • Detailed and accurate
  • Funnels expose week points
  • Gold mines of user behavior and preferences
  • Easily manipulated
  • Data taken out of context can be dangerously misleading
n/a 2x cost$ $

SEO & WCAG ?

  • Greater traffic
  • Better accessibility
  • Reduced lawsuit risks
  • Good SEO = good accessibility & vis-a-vis
  • none
n/a 2x cost$ $

Multivariate Tests ?

  • Detailed
  • Real world results
  • Long term cost savings
  • Very large group feedback
  • Faster & more meaningful release cycles
  • N/A for some distributed apps
  • Costly for small biz distributed apps
1 1x cost$

Competitor Analysis ?

  • Quick
  • Low cost
  • Objective
  • Learn from competitor’s wins or shortfalls
  • Identify product differentiators and long term strategic success
  • Need competitors
  • More time consuming to user-test competitor programs that require personal / sensitive information
2 1x cost$

Remote User Testing ?

  • Quick
  • Low cost
  • Broad participant pool
  • More iterations = innovation & usability
  • Can validate or debunk assumptions from devs, designers, client and CEO
  • Hard to draw nuances
  • Recorded screen captures do not allow for real-time questions and follow ups
3 1x cost$

Surveys ?

  • Objective
  • Measured overall satisfaction
  • Can validate or debunk assumptions from devs, designers, client and CEO
  • High level
  • Little nuance
  • Open answers hard to mine
4 1x cost$

Single wire frame ?

  • Quick
  • Low cost
  • More iterations = innovation & usability
  • Quickly creates conceptual common ground for various stakeholders
  • No flow or UI states
  • Misleading because static
  • Doesn’t communicate UX
  • Can leave large spec gaps
5 2x cost$ $

Wire frames ?

  • Quick
  • Low cost
  • Shows flow of the product
  • Can be tested as a paper prototype
  • More iterations = innovation & usability
  • none
6 2x cost$ $

Paper Prototyping ?

  • Quick
  • Low cost
  • Reduced dev time
  • Deeper discussion with users
  • More iterations = innovation & usability
  • Rapidly iterate & resolve work flow bugs
  • Can validate or debunk assumptions from devs, designers, client and CEO
  • Participants must be local to not incur travel costs
7 4x cost$ $ $ $

Photoshop comps ?

  • Looks like "progress"
  • Get stakeholders excited
  • Realistic aesthetic facsimiles
  • Easy to “over design”
  • Misleading because static
  • Can leave large spec gaps
  • Doesn’t communicate UX flow
  • Expensive & time consuming
8 2x cost$$

Slicing ?

  • Design team should slices their work
  • Economies of scale during implementation as the design team is intimately familiar with the CSS, markup and jQuery
  • We’ve tried slicing services and have learned they’re not plug-and-play, with no cost savings and no knowledge transfer critical to our clients
  • none